Our Surveys
Browse our popular surveys for fascinating insights into Kiwi pet parenting.
PD Insurance regularly reaches out to our customers to find out their opinions on all things dog and cat-related. We’ve surveyed New Zealand pet parents on everything from costs and nutrition to how generations differ in their attitudes to pet ownership. Pounce in below.
The Human-Pet Bond Survey
We joined paws with our charity partner Healthy Pets New Zealand to explore the special bond between humans and their pets – and the mutual benefits pet owners report. With 1,840 responses gathered over two weeks in November 2025, the results reaffirm Kiwis’ deep love for their animals while uncovering fresh insights to explore.
10/12/2025
The Pet Costs Survey
Diving into over 1,500 responses gathered over two weeks in April 2025, we looked at how Kiwi pet parents manage costs amid New Zealand’s cost of living crisis. Opinions varied but one thing stood out, Kiwi pet parents remain committed to giving their pets the best care they can, even as they deal with financial pressure.
12/05/2025
The Generation Pet Survey
Whether you’re Gen Z, X, a Millennial, or a Baby Boomer – we all have one thing in common and it’s that we love our pets. But when it comes to how we see them – whether as companion animals or a substitute for a child – there are fascinating differences between generations. Using over 1,500 responses from our customers across New Zealand, we delved into Kiwi generational attitudes around pet cats and dogs.
19/11/2024
The Pet Parent Survey
We surveyed more than 2,400 pet parents to look at a range of the biggest pet ownership topics. This included costs and budgeting, pets at work and more.
5/5/2024
The World Animal Day Survey
Did you know that 9 in 10 Kiwi pet owners declaring dating a non-animal lover is out of the question? We surveyed 2,000 customers with questions like these, including on pet tech, pets on social media, health worries and more.
3/10/2023
The Love Your Pet Day Survey
We gathered over 1,826 responses to seek insights into how much Kiwis love their pets. It turns out, a lot! When asked ‘Do you love your pet more than your partner?’ some 26.2% shamelessly said ‘Yes’, the pet gets more love!
20/03/2023