From the Beagle to the Huntaway, the Border Collie to Rottweilers, there’s a dog breed to suit just about everyone. But what are the top dog breeds in New Zealand? We already know Kiwis are a nation of animal lovers, and we wanted to find out exactly what dogs are our most-adored friends.
That’s not to say we won’t happily accept a cuddle from just about any dog we come across (yep, we’re saps). However, some people are confirmed lovers of certain breeds. And some breeds are reeeeeally well loved. In other words, they’re the most searched for breeds on Google. And you’ll find them ranking top on breed registers too.
So, without further ado, discover the top dog breeds in New Zealand.
In this article
5 top dog breeds in New Zealand
According to sources like the Companion Animals New Zealand, Kiwis are serious dog-lovers. In fact, our own Love Your Pet Day research found that, although 46% of New Zealanders favoured cats and dogs equally, 38% preferred dogs.
There’s been research into the most popular breeds of dogs locally for years. We’re using Dogs New Zealand’s 2024/4 Annual Yearbook for our figures.
So, what are the five top dog breeds in New Zealand? Here they are starting at number 5:
5. Cavalier King Charles Spaniel
Coming in at number 5 is doggie royalty – the Cavalier King Charles Spaniel.
Cavaliers are the ultimate companions and don’t do well with solitude (so long, privacy). Their deep attachment to their humans means they’re happiest and best behaved when someone’s around during the day. Life in the backyard just isn’t for them—they’ll probably dig their way under the fence just to be where the action is!
Can dogs sleep outside? Sure. But should a Cavalier? You already know the answer.
Training a Cavalier is usually a breeze thanks to their natural smarts and eagerness to please. But go easy, a gentle, positive approach works wonders with these affectionate little marshmallows.
Make sure to reward them for good behaviour, whether they’re choosing their chew toy over your favourite shoes or staying quiet when the delivery van pulls up. With love and encouragement, these sweet doggos will always do their best to make you proud.
4. Border Collie
Border Collie dogs are New Zealand’s fourth top dog breed
Presumably, part of the reason for this is that they’re just such perfect rural and farming dogs. Border Collie dogs are great at sheep herding and farm work. Plus they’re genius-level intelligent, super-friendly, and have loads of stamina. Sounds like a perfect match for a busy, hard-working family, rural or not.
If you’ve got a Border Collie, put the kids to work by getting them to teach it one (or all) of our five easy dog training tricks. Border Collie dogs known to learn very quickly, so you’ll have a performing dog in no time.
Psst … Is reading about all these top dog breed personalities making you wonder which dog (or cat) YOU may be at heart? Find out what pet you are and share it with your friends by clicking below:
3. German Shepherd
Ranked as New Zealand’s third most popular dog, the German Shepherd brings serious presence and personality to any home. Originally bred in Germany as a herding dog by visionary breeder Max von Stephanitz, these pups carry a bit of wolf-like lineage—hence their sleek, powerful looks.
What makes German Shepherds so beloved? They’re smart, loyal, and endlessly adaptable. You’ll often see them in roles beyond “family dog,” like police or service work, because they thrive when they’ve got a job to do and someone to protect.
That said, they’re not couch potatoes. With high energy and a strong need for purpose, German Shepherds demand plenty of mental and physical exercise – or they risk developing anxiety or even aggressive behaviours.
Health-wise, bigger breeds come with a few caveats: elbow and hip dysplasia, degenerative conditions, and digestive issues are among their common challenges. With consistent training, socialisation, and vet care, though, this powerhouse dog can be your most devoted guardian and best friend all in one.
2. Labrador Retriever
The quintessential Labrador has been among New Zealand’s top dog breeds for years, and it’s easy to see why the Lab equals love. They’re pretty to look at, they’re good with kids and they get on well with other pets too. They have great temperaments and typically enjoy a bit of everything. So, whether you live rurally and love to walk or are a city-dweller who enjoys regular beach trips.
Just be aware that the Labrador can be prone to weight gain and pet obesity that can lead to diabetes in dogs. Find out about healthy treats to stay slim in our article on National Pet Obesity Day.
Read about two Kiwi labrador puppies named Shilo and Rex. These perky pups have had some adventures and mishaps and are best mates for life. Of all the top dog breeds in New Zealand, if this one is for you, then read the full article on the Labrador personality.
1. Staffordshire Terrier
Crowned as New Zealand’s most beloved breed for 2024/5, the Staffy (Staffordshire Bull Terrier) wins hearts with a mix of strength, loyalty and pure affection. Despite their muscular build and the misconceptions that sometimes come with “bully-breed” looks, they’re actually darling softies when they’re with their people. These dogs crave companionship – not alone time in the yard – and thrive when they’re part of the family.
They’re smart, energetic, and always up for a game, but sensitive too – yelling won’t win you cooperation. Because they’ve inherited some potential health concerns (skin allergies, joint issues, cataracts among them), regular check-ups matter. Pair that with consistent training, love, and plenty of play, and you get a dog that’s not only the top pick in NZ, but truly a best friend.
Top dog nutrition
Now that you know the top five dog breeds in New Zealand, take a moment to consider health. Each purebred dog comes with certain health conditions it’s most prone to. For example, the Lab is prone to hip dysplasia in dogs while epilepsy in Beagles can be common.
Diet is also important in dog health. Be sure to speak to your vet for the right food to match your dog’s growth stages, and eventual dog size. And for nutritious snacks without the kilo’s, read our article on National Pet Obesity Day.
Also important is keeping your furry friend fit and well socialised. For bigger dogs or dogs who have musculoskeletal system disorders, read about exercising your dog without walking. And when they’re still pups (or newly rescued), consider a good puppy school.
Top dog breeds in New Zealand or not, insure them
Thinking of getting a loyal companion in the form of one of these five dog breeds?
Whether you get a purebred or a crossbreed, pet insurance can give you added peace of mind should your pup (or old-timer) get a bit too adventurous. Or even when they don’t – illnesses and other mishaps can crop up at any time and costs thousands to diagnose and treat.
Check out our dog insurance plans here and consider bounding into cover before any pre-existing conditions emerge (insurers don’t cover those).
Is it time to explore tops cover for your tops dog? Click below to start today.